With the PRINCESS bakery products, the original mastermind ISAR 2000 Ltd. became one of the dominant market players in the past decade. Currently, the company has 16, self-operated PRINCESS showcase bakeries to serve bakery aficionados, all of them are located at Budapest metro stations. For several years, the company has been delivering deep-frozen products to filling stations (MOL, ESSO, OMV, SHELL and AGIP) equipped with showcase bakeries. Range of customers also include grocery store chains, hotels, as well as other, independent bakery shops. The site is also available in Romanian language.