2007. July • 2.

Once an advertising agency, Saatchi & Saatchi today is an Ideas Company: providing a broad variety of market initiatives, because in many cases advertising alone cannot achieve clients’ wider objectives. And while a big idea often originates with a TV commercial or a print campaign, it certainly doesn’t have to. With the Ideas Company discipline, Saatchi & Saatchi can convey an idea through whatever combination of media is most appropriate, including non-traditional media. The Company has been in business in Hungary since 1990. Today it is a company of 70 personnel, with yearly billings of 5,3 Billion HUF

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