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With the PRINCESS bakery products, the original mastermind ISAR 2000 Ltd. became one of the dominant market players in the past decade. Currently, the company has 16, self-operated PRINCESS showcase bakeries to serve bakery aficionados, all of them are located at Budapest metro stations. For several years, the company has been delivering deep-frozen products to filling stations (MOL, ESSO, OMV, SHELL and AGIP) equipped with showcase bakeries. Range of customers also include grocery store chains, hotels, as well as other, independent bakery shops. The site is also available in Romanian language.
The activities of the Hungarian Franchise Association have three major scopes. The first and the most important one is to provide the possibility of ethical franchising by influencing and controlling all regulations connected. The second one is to extend the knowledge related to ethical franchising thru regional conferences in cooperation with county chambers. Last but not least, the Association helps to find appropriate franchisors and franchisees each other, and in relation to this we do market organizing activities as well.