ENCyclopedic knOwledge Made a Popular ASSet: Magyar Telekom, T-Online and the Hungarian Academy of Sciences founded (ENCOMPASS) in 2002 with the goal of reviving Hungary’s high standards of scientific education and raising the profile of leading national scientists. A full house every Monday night, a popular TV and radio series, a permanent column in dailies and weeklies, an internet portal with thousands of downloads a day, a show known by almost half of the adult population with a high approval rating, a constant topic at social meetings – all of this is more likely achieved by either a trendy talk- or reality show, a contest, a soap opera or by political news than by a serious and informative scientific knowledge program. The site is also available in Russian language.