MAKSZ has two main fields of activities. One is the representation of the interests, which is being realised on different levels. Partly, they protect the interests of the whole industry: they are present at the executive level, and are leading discussions with the client side, the media and the marketing research companies. The other main field of activity is very much diversified. All projects belong here that can serve the development of the Hungarian marketing communication industry (e.g. educational courses, common research, information databases, etc.). The site offers links to the members and other useful resources.